Draw on our experience and expertise
From the very beginning, our goal was to translate brain science and subconsciousness into business goals – and it still is. After over 20 years of testing various scientifically proven methods, we’ve developed patented products for independent scientific research. We’re aware that not every company has the resources to run scientific tests singlehandedly, so we continue to offer our consulting services.
Nobody knows your business as well as you do, and we’re here to help you make sure that your intuition is always spot-on. Our experience and expertise in consumer neuroscience and human behavior will provide you with answers to all your research questions.
Which area of your business would you like to test first?
Brand Testing
- test your brand image
- compare you brand to your competitors
- track changes in your brand perception
Product Performance
- find out what people really think about your product – no matter what they declare
- check if your product will succeed
- explore customers’ needs for your product
Ad Effectiveness
- test you ad perception
- check which elements need improvements
- compare campaigns and pick the best one
- test the strength of your communications
Concept Strength
- find what your customer genuinely need
- discover what concept best describes your products
- create a message that appeals to consumers on the emotional level
Digital Shelf
- see how your product presents itself on a digital store shelf
- compare how it stacks up against your competitors
Package Design
- design products that people desire
- color, shape, or opening – check which areas require lifting
- rank your products and roll out the one with the highest potential
Sensory Research
- test any type of fragrance or taste
- check what wording corresponds best with your product’s sensory pallet
- pick a perfect scent for your product
Claims Testing
- pick the proper description of your brand or product
- evaluate your communication
- rank your claims and pick the most effective one
HR Research
- define the problems the company is facing
- determine the strongest assets of your team
- use a battery of questions for scanning and diagnosing your company’s effectiveness
Brand Testing
Have you ever wanted to scan how consumers truly perceive a given brand? Oftentimes, a traditional survey just doesn’t cut it. Our implicit reaction time test, allows us to peek into the subconsciousness. The process is simple: you can select any specific attributes and test them—either describing your brand, your competitors, or both. The results uncover areas where there’s room for improvement, which will give you an upper hand in business. By learning the correct values which deeply correspond with the label, you will be able to maximize consumers’ engagement and enhance your brand image. Discovering your brand’s and its competitors’ strong and weak spots has never been more accessible.
- test your brand image perception
- compare you brand to your competitors
- track changes in your brand
Claims Testing
An effective claim delivers reasons to believe in, using creativity to back up your consumer engagement. Would you rather go with a funny pun or a strong, moving sentence? Most brands choose their claim based on intuition and surveys. Sometimes that’s all you need –- but what if it’s possible to effortlessly ensure that your brand’s claim hits the sweet spot on a deeper level?
Our implicit reaction time test, allows you to track and measure people’s unconscious perception of claims you are about to juxtapose with your product, brand, or ad. As a result, you get a final ranking of your catchphrases and claims based on your potential consumers’ subconscious reactions, allowing you to make an optimal, data-driven decision. The real, emotional power of the word is right at your fingertips.
- pick the proper description of your brand or product
- evaluate your communication
- rank your claims and pick the most effective one
Ad Effectiveness
What makes an advertisement effective? Have you ever seen an ad you loved, but completely forgot which brand it was? That’s certainly not our goal.
With our consulting services team will test the reactions to your advertising materials and compare them to your competitor’s ads. You can have your ad tested your ad before running to predict how it will perform and if you can still improve anything. Or, once your ad has already been aired, you can still order a tests to determine its performance and which areas may need compensation for lacking persuasive power.
Combining biometric research with implicit reaction times makes it easy to measure emotional engagement and willingness to act. Does your communication meet the strategic objectives? Does the ad make an impact? Do people notice the brand in the ad? Are the key attributes indeed noticed and appreciated by the audience? Our team can answer all these questions – and more.
- test you ad perception
- check which elements need improvements
- compare campaigns and pick the best one
Concept Strength
A concept is, essentially, a plan with an intention. However, understanding certain intentions can vary highly between individuals. For this reason, it’s always worthwhile to run a thorough test of a concept and ensure that everyone – both the concept creators and the audience – are on the same page.
Our implicit reaction time test, allows you to juxtapose your product with honest attitudes and expectations consumers have – at any stage of product development. The results will increase your product’s success likeliness, as you will discover your target group’s genuine needs., their attitudes as well as emotional engagement toward new ideas.
- find what your customer genuinely need
- discover what concept best describes your product
- create a message that appeals to consumers on the emotional level
Product Performance
So you’re ready to release a new product, but you’re still wondering which design works best. You may think that all you can do is run surveys, but you’d be wrong. There’s always space to maximize customers’ satisfaction and get the upper hand over competitive products. How so?
With a our help, you can measure if your product’s core values, key features, and attributes are visible to the target group and how they respond. We will unleash the power of neuroscience and implicit reaction times to check your product’s strong and weak spots. Moreover, you can unravel if your product communicates what you initially wanted. Does it meet customers’ needs? Even better, our tests allow you to test your product against the closest competition, giving you a strong business advantage.
- find out what people really feel about your product
- check if your product will succeed
- explore customers’ needs for your product
Digital Shelf
There is no better way of running market research on a new product than to create an environment mimicking reality, where the product is confronted with the competition.
Our soulutions are like a portal to a shopping universe, where we can closely study what decisions consumers make and how do they arrive at them. The results bring us closer to understanding which factors of your product induce the will to buy, and which elements result in reluctance. We then use the data to maximize the sales potential of the product.
- see how your product presents itself on a digital store shelf
- compare how it stacks up against your competitors
Package Design
You know what they say: don’t judge the book by its cover. However, we all do that on a subconscious, emotional level. It’s crucial to see how people respond to packaging before releasing a product. The first impression matters, and so do the next ones!
With our consulting services, you can measure the reactions to various types of packaging of your product. Our methodologies can test if a given packaging corresponds well with values and attributes you want to send out. There is no better feedback than the subconscious reactions of your potential customers, which allow you to predict if a specific package will result in a willingness to buy. We combine consumer neuroscience with implicit reaction time test to maximize your store uniqueness and customer engagement, reaching your product’s full potential.
- design products that people desire
- color, shape, or opening – check which areas require lifting
- rank your products and roll out the one with the highest potential
Sensory Research
Can you smell the difference? Although vision is by far our dominant sense, on subconscious levels, smell and taste are definitely more evocative. Our methodologies measure if a specific smell brings up reactions and thoughts that you want it to cause. It works both ways – we can find out which attributes correspond with a given smell, and you’ll use the outcome to create a fitting fragrance description. We offer exact metrics, highlighting crucial differences in sensory reception.
- test any type of fragrance or taste inside our lab
- check what wording corresponds best with your product’s sensory pallet
- pick a perfect scent for your product
HR Research
Running reliable research within a company is a tough nut to crack. Studying employees with implicit reaction times allows us to identify their actual attitudes and opinions, free from common disruptions which often occur in declarative-only studies. Due to our proprietary metrics, we can avoid conformations and rationalizations in our surveys because we measure genuine, emotional reactions. And when emotions are involved, everything becomes clear. Declarative-only approach to HR research has been proven ineffective, while our method delivers real insights, allowing you to pinpoint the source of problems and alleviate it. Teamwork makes the dream work!
Custom Projects
Our methodologies are successfully applied in various areas, so send us a message if you haven’t found what you’re looking for. We love a challenge!
Don't just take our word for it...
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