Time Frame Affects Vantage Point in Episodic and Semantic Autobiographical Memory: Evidence from Response Latencies.

How reaction time measurement empowers marketing and market research.

Psychological measures.

Implict measures of attitudes in market research.

Toward a Better Understanding Of Advertising Stimuli Processing: Exploring the Link Between Consumers' Eye Fixation and Their Subconscious Responses.

Conscious and Subconscious Evaluation of Service Recovery Situation.

A small frog that makes a big difference.

The Impact of Ethnic Group and Gender Similarity.

Let’s test the temporal dynamic of the emotional reaction.

Biometric Measures for Interactive Advertising Research.

Neurophysiology uncovers secrets of TV commercials.

Application of frontal EEG asymmetry to advertising research.