Expert in continuous measurement of emotion and attention. PhD candidate at University of Social Sciences and Humanities. Leader of Research and Development Department at NEUROHM, responsible for scientific rigor and quality. Local Chair for Poland of Neuromarketing Science and Business Association (NMSBA). He has been a member of the European Advertising Academy and European Social Cognition Network (ESCON2). Head of cross-cultural research projects in many countries including Australia, China, Japan, Russia and United States. Speaker at many prestigious international conferences in: Austria, Brazil, Czech Republic, Egypt, Germany, Poland, South Korea and Spain. Experienced psychologist and researcher involved in application of new technologies such as electroencephalography, electromyography, galvanic skin response and eye-tracking to marketing field.