Big Data Is Decision Science: The Case of COVID-19 Vaccination
Big Data Is Decision Science: The Case of COVID-19 Vaccination Read more
The Great Employee Divide: Clustering Employee ‘Well-Being’ Challenge during COVID-19
The Great Employee Divide: Clustering Employee ‘Well-Being’ Challenge during COVID-19 Read more
Implicit Measures of Attitudes in Market Research
Implicit Measures of Attitudes in Market Research Read more
Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior
Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior Read more
Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures
Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures Read more
Application of frontal EEG asymmetry to advertising research
Application of frontal EEG asymmetry to advertising research Read more
Biometric Measures for Interactive Advertising Research
Biometric Measures for Interactive Advertising Research Read more
A small frog that makes a big difference
A small frog that makes a big difference Read more
Neurophysiology uncovers secrets of TV commercials
Neurophysiology uncovers secrets of TV commercials Read more