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Slider Category: Scientific publications

Big Data Is Decision Science: The Case of COVID-19 Vaccination

Big Data Is Decision Science: The Case of COVID-19 Vaccination Read more

The Great Employee Divide: Clustering Employee ‘Well-Being’ Challenge during COVID-19

The Great Employee Divide: Clustering Employee ‘Well-Being’ Challenge during COVID-19 Read more

Implicit Measures of Attitudes in Market Research

Implicit Measures of Attitudes in Market Research Read more

Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior

Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior Read more

Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures

Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures Read more

Application of frontal EEG asymmetry to advertising research

Application of frontal EEG asymmetry to advertising research Read more

Biometric Measures for Interactive Advertising Research

Biometric Measures for Interactive Advertising Research Read more

A small frog that makes a big difference

A small frog that makes a big difference Read more

Neurophysiology uncovers secrets of TV commercials

Neurophysiology uncovers secrets of TV commercials Read more

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