It’s the highest time for some refreshment.

On a declarative level it’s not that easy to recognize a winner – all tested versions of packages reached high scores. Nevertheless, Reaction time results have shown strong advantages in both new packages which boost the effectiveness and reliability of the product. Moreover, the NEW package 2 makes people feel that it’s advanced. Our Client has picked the best moment to introduce the new label as it seems that the ’wear-out effect’ for the current package is kicking in.