Case studies

When launching a new campaign, every brand faces the question of what to emphasize in their communication. iCode identifies the features that truly distinguish a

Every mother wants to give her child the world. Daily care is no exception with the choice of perfect baby wipes being one of the

It would seem that the culturally rooted narrative of a male leader is long gone and that managerial competencies have no gender, right? A nationwide

Most companies would rather know that something is not right with their marketing materials before launching a campaign, but many of them only rely on

Did you know that smart test can also empower sensory research? Client’s challenge Before releasing a new product, a haircare producer sought to investigate the

Coffee is by far the most popular and effective stimulant we use on a daily basis. But how can we make a coffee advertisement just