Business issue: Budweiser was about to launch a commercial in Poland that was originally designed for a different market. The goal of the study was to understand consumer perception of the TVC before launching the campaign on a new market. The test was conducted on selected key values of Budweiser.
Strong attitudes can be observed only for the statement ‘moves me’ – this means that people are emotionally convinced in what they declare. On the other hand, respondents are moderately certain if the ad is informative.
The statement ‘encourages me to buy beer’ seem to be lip service – even those who said YES were uncertain of their own opinion.