Reaction Time helps discover true attitudes towards concepts
Creating new products requires great ideas, experience and the right strategy. Obviously, one more element should never be missed: concept testing. Researchers choose between quals and quants or use both methods to predict consumer reactions regarding new propositions. Why not conduct a deep check (not only ask) to find out how customers really feel about your fresh idea?
Improve your concept test by:- revealing attitudes that are not visible on the declarative level
- discovering subtle differences between concepts
- verifying how consumers emotionally perceive new products
- identifying strong and weak points of concepts and ideas
