NEUROHM is a global neuro research & technology provider.
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We create solutions to better understand consumers’ true emotions, motives and drivers.
- WHAT:
- • story boards, concepts, animatics and final executions
- HOW:
- • brain waves (EEG), skin response (GSR) and eye-tracking (ET)
- WHY:
- • to maximize the effectiveness of your communication
- • to reveal whether the execution is relevant for the audience
- • to discover if the communication has a potential to drive behavior
- • to show what draws customers’ attention
- • to indicate strong and weak points thanks to moment by moment analysis
- WHAT:
- • brands, products, services, commercials, categories and customer satisfaction
- HOW:
- • Online Survey enhanced with Reaction Time
- WHY:
- • to design effective communication strategy
- • to improve brand or product image management
- • to indicate whether communication induces desired values
- • to test emotional certainty of consumers’ answers
- • to identify instinctive attitudes that are truly solid and have a real impact on behavior
- WHAT:
- • a platform to design and run online surveys enriched with Reaction Time methodology
- HOW:
- • utilizing BIOCODE™ possibilities in DIY format
- WHY:
- • 24/7 access
- • quick & easy way to create, conduct and analyze Implicit surveys
- • works with redirects to effortlessly link with your other surveys
- • cost effective – flexible pricing, no license fee, pay as you go
- • device agnostic and scalable
- WHAT:
- • Engagement and Skills of your sales team.
- HOW:
- • Online test enhanced with Reaction Time
- WHY:
- • More Insights – enrich your declarative survey results to know your team better.
- • Rediscover your team - identify engagement and skills of your sales team in the most important sales sectors.
- • Design tailor-made training – boost the performance of your team by enhancing their weaknesses
16 200 200+
INDIVIDUAL REACTIONS COLLECTED
200 000+
RESPONDENTS TESTED
100+
PARTNERS
50+
COUNTRIES
JERZY KARYŁOWSKI
Chairman of Science Board
CHRISTO BOSHOFF
Member of Science Board
RAFAL OHME
Founder & Chairman
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Karyłowski & Mroziński
2017Time Frame Affects Vantage Point in Episodic and Semantic Autobiographical Memory: Evidence from Response Latencies. -
Matukin & Ohme
2017How reaction time measurement empowers marketing and market research. -
Matukin
2017Psychological measures.
“The declaratively-dimensionanalized market of condoms in US is 1.6bn pcs a year. The actual market of condoms in US is 0.6bn.
If you also have doubts about explicit declarations of your consumers – and still want to optimize your communication to resonate with them and to actually sell – NEUROHM Team will design the right solution for you.
Implicit innovative methodology, clear business recommendations, comprehendible & actionable data visualization make them a strong partner on your pursuit to the real consumer choice."
If you also have doubts about explicit declarations of your consumers – and still want to optimize your communication to resonate with them and to actually sell – NEUROHM Team will design the right solution for you.
Implicit innovative methodology, clear business recommendations, comprehendible & actionable data visualization make them a strong partner on your pursuit to the real consumer choice."
MICHAŁ SZANIECKI
VOLKSWAGEN GROUP POLAND
“Implicit Reaction Time (IRT™) is a sensitive detector of consumer ‘lip service’ that is often driven by benefit of the doubt, political correctness and simple deference to leadership brands. It serves to know the gap between what people say and how they feel as measured only by IRT™.”
ELISSA MOSES
CEO, NEURO AND BEHAVIOR SCIENCE, IPSOS
HENRI WALLARD
DEPUTY CEO, IPSOS
“Implicit Reaction Time is a very effective way to capture the feeling and emotional reaction of people exposed to advertising, political situations, media content or brand experience. With IRT™ we can provide our clients with better understanding and decision making.”
Adrian Klimek
Expert in Statistics, graduate in Mathematics from Wroclaw University of Technology and postgraduate in Psychology&Methodology of Project Management from University of Social Sciences and Humanities in Warsaw. Widely experienced in marketing research, specifically in quantitative data and Reaction Times analysis. Holds the function of Director of Technology responsible for statistical analysis of psychophysiological data and the application of innovative research solutions in the company. The outcome of his endless patience can be observed in the precise methodology of our research, valid findings and thus - client satisfaction.
Natalia Suska
A highly regarded researcher and psychologist. Currently managing the NEUROHM team responsible for the overall implementation of research projects. She deploys innovative methods based on electroencephalography, skin-galvanic reaction, eye-tracking and measurement of reaction times for consumer research.
She was a member of the team responsible for creating marketing research standards (for the American Advertising Research Foundation). She works with the largest brands in Poland, including banking, telecommunications, pharmaceutical and food industries. In her research career, she has also carried out many international projects, including in the United States, Spain, the Czech Republic, Russia and Romania.
Co-author of the book "Sales promotion techniques". Speaker at many conferences. A member of the Polish Society of Opinion and Market Researchers (PTBRIO), Polish Direct Marketing Association (SMB) and arbitrator of the Union of Associations Advertising Council.
Marcin Żyszkiewicz
Social psychologist with strong analytical and technical skills. Graduate in Social Psychology from SWPS University of Social Sciences and Humanities in Warsaw and postgraduate in (1) Marketing Analyses and (2) Information Security Management from the Warsaw School of Economics. Since 2006 associated with processing and analysis of quantitative data. Manages department responsible for scripting, data collection, data processing and development of tools supporting these processes. As Information Security Officer he also keeps our data safe and secure.
Anna Szydło
Anna is a social psychology graduate with extensive professional background in market research. Her career in neuromarketing started in 2009 and currently Anna holds the position of Director of Market Research Department at NEUROHM. She is responsible for maintaining relationships with key clients and partners as well as managing complex research projects around the world. She focuses on FMCG, telecom, automotive, OTC pharma, and banking sector.
Katarzyna Zawadzka
Social psychologist. Graduated from the University of Social Sciences and Humanities and Postgraduate Studies in Law, Economics and Business Management at the University of Warsaw. She has been involved in the consumer research industry since 2004. She has vast experience conducting numerous research projects for key clients. Her main responsibilities have been in financial management and internal HR over the past few years. Currently she looking to return to her primary passion, and as a result, is becoming more actively involved in research projects for HR clients.
Sebastian Kotow
CEO, Institute of Behavioral Design
