Over 14 years of experience in marketing research, helping build brands, generate insights, transform data into brand stories. Currently responsible for leading the R&D department in NEUROHM. Previously held the position of a Research Director in both research and media agencies (DigitalMR, Universal McCann). Expert in developing innovative research methods, creating advanced research plans and cooperating with Clients in terms of delivering cutting edge projects and insights. Specializes in quantitative research such as analysis of brand image, communication effectiveness and the efficacy of different media and advertising formats. Expert is social media listening studies. She has managed a number of research projects for clients from different sectors (FMCG, finance, telecom, media), all over the world. Chosen Clients: Coca Cola, Discovery, Polsat, Johnson&Johnson, Citibank, Starcom, Carlsberg, Mars, Orange, Bols, P&G, Qatar Rail.