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X-ray your sales team with Response Time measurement.

For the 1st time RT is being used to face HR challenges. Use it to boost the potential of your sales team.

WHO WE ARE

NEUROHM is a global neuro technology provider.

We are a perfect partner for market research companies, end clients, creative agencies and anyone who is interested in tapping into consumers’ minds.

WHAT WE DO

We develop and license smart research tools.

Our methods are based on scientific discoveries, providing our partners with research tools of highest quality.

OUR MISSION

Discover true emotions, motives and drivers.

We contribute to the world of business by promoting neuroscience and creating market-proven solutions in order to better understand consumers.

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NEUROHM is a global neuro research & technology provider.

We create solutions to better understand consumers’ true emotions, motives and drivers.
Take your research to the next level by applying neuro knowledge and tools.

OUR SOLUTIONS

NEUROHM’s proprietary research methods and tools at your service.

Test the emotional power of marketing communication. Neuro research conducted in a central location.

  • WHAT:
  • • story boards, concepts, animatics and final executions
  • HOW:
  • • brain waves (EEG), skin response (GSR) and eye-tracking (ET)
  • WHY:
  • • to maximize the effectiveness of your communication
  • • to reveal whether the execution is relevant for the audience
  • • to discover if the communication has a potential to drive behavior
  • • to show what draws customers’ attention
  • • to indicate strong and weak points thanks to moment by moment analysis

Test consumer perception and identify key drivers. Online research enhanced with Reaction Time.

  • WHAT:
  • • brands, products, services, commercials, categories and customer satisfaction
  • HOW:
  • • Online Survey enhanced with Reaction Time
  • WHY:
  • • to design effective communication strategy
  • • to improve brand or product image management
  • • to indicate whether communication induces desired values
  • • to test emotional certainty of consumers’ answers
  • • to identify instinctive attitudes that are truly solid and have a real impact on behavior

Control the research process to save time & money. A do-it-yourself platform to run enhanced online surveys.

  • WHAT:
  • • a platform to design and run online surveys enriched with Reaction Time methodology
  • HOW:
  • • utilizing BIOCODE™ possibilities in DIY format
  • WHY:
  • • 24/7 access
  • • quick & easy way to create, conduct and analyze Implicit surveys
  • • works with redirects to effortlessly link with your other surveys
  • • cost effective – flexible pricing, no license fee, pay as you go
  • • device agnostic and scalable

Test the Engagement and Skills of your sales team with the tool that goes beyond declarations.

  • WHAT:
  • • Engagement and Skills of your sales team.
  • HOW:
  • • Online test enhanced with Reaction Time
  • WHY:
  • More Insights – enrich your declarative survey results to know your team better.
  • Rediscover your team - identify engagement and skills of your sales team in the most important sales sectors.
  • Design tailor-made training – boost the performance of your team by enhancing their weaknesses

CASE STUDIES

16 200 200+

INDIVIDUAL REACTIONS COLLECTED

200 000+

RESPONDENTS TESTED

100+

PARTNERS

50+

COUNTRIES

SCIENCE
BEHIND

All NEUROHM solutions are based on cutting-edge scientific discoveries from fields such as psychology, neuroscience, economics, psychophysiology and more. NEUROHM set up the Science Board to oversee the development of research methods and secure the scientific rigor of all methodologies. An important aim of the Board is to spread the knowledge about neuroscience and its application in market research through books, working papers, publications in peer-reviewed journals, academic teachings and public speaking.

REASON
TO BELIEVE

NEUROHM's extensive database consisting of more than 200,000 respondents tested across over 50 countries allows the provision of a multidimensional perspective and full understanding of consumer emotions and motivations. We are a partner for market research companies, end clients, creative agencies and anyone interested in tapping into consumers’ minds. The NEUROHM team consists of passionate professional researchers who are ready to support you on every step of a research project: from planning key objectives, through the survey set up & data collection to final conclusions and recommendations.

SCIENCE BOARD

The Board consists of leading academics and market research professionals in the field of applied consumer neuroscience.

JERZY KARYŁOWSKI

Chairman of Science Board

CHRISTO BOSHOFF

Member of Science Board

RAFAL OHME

Founder & Chairman

SELECTED PUBLICATIONS

  • Karyłowski & Mroziński

    2017
    Time Frame Affects Vantage Point in Episodic and Semantic Autobiographical Memory: Evidence from Response Latencies.
  • Matukin & Ohme

    2017
    How reaction time measurement empowers marketing and market research.
  • Matukin

    2017
    Psychological measures.

Together with NMSBA we have been engaged in building the neuroscientific community.

NEUROHM is proud to be a vital member of the Neuromarketing Science & Business Association (NMSBA) – an international organization bringing together experts in science and business from over 91 countries. NEUROHM has led many initiatives under the auspice of NMSBA and promotes consumer neuroscience according to the best practices set up by the organization.

REFERENCES

“The declaratively-dimensionanalized market of condoms in US is 1.6bn pcs a year. The actual market of condoms in US is 0.6bn.

If you also have doubts about explicit declarations of your consumers – and still want to optimize your communication to resonate with them and to actually sell – NEUROHM Team will design the right solution for you.

Implicit innovative methodology, clear business recommendations, comprehendible & actionable data visualization make them a strong partner on your pursuit to the real consumer choice."

MICHAŁ SZANIECKI

VOLKSWAGEN GROUP POLAND
“Implicit Reaction Time (IRT™) is a sensitive detector of consumer ‘lip service’ that is often driven by benefit of the doubt, political correctness and simple deference to leadership brands. It serves to know the gap between what people say and how they feel as measured only by IRT™.”

ELISSA MOSES

CEO, NEURO AND BEHAVIOR SCIENCE, IPSOS

HENRI WALLARD

DEPUTY CEO, IPSOS
“Implicit Reaction Time is a very effective way to capture the feeling and emotional reaction of people exposed to advertising, political situations, media content or brand experience. With IRT™ we can provide our clients with better understanding and decision making.”

OUR TEAM

Adrian Klimek

Expert in Statistics, graduate in Mathematics from Wroclaw University of Technology and postgraduate in Psychology&Methodology of Project Management from University of Social Sciences and Humanities in Warsaw. Widely experienced in marketing research, specifically in quantitative data and Reaction Times analysis. Holds the function of Director of Technology responsible for statistical analysis of psychophysiological data and the application of innovative research solutions in the company. The outcome of his endless patience can be observed  in  the precise methodology of our research, valid findings and thus - client satisfaction.

Natalia Suska

A highly regarded researcher and psychologist. Currently managing the NEUROHM team responsible for the overall implementation of research projects. She deploys innovative methods based on electroencephalography, skin-galvanic reaction, eye-tracking and measurement of reaction times for consumer research.

She was a member of the team responsible for creating marketing research standards (for the American Advertising Research Foundation). She works with the largest brands in Poland, including banking, telecommunications, pharmaceutical and food industries. In her research career, she has also carried out many international projects, including in the United States, Spain, the Czech Republic, Russia and Romania.

Co-author of the book "Sales promotion techniques". Speaker at many conferences. A member of the Polish Society of Opinion and Market Researchers (PTBRIO), Polish Direct Marketing Association (SMB) and arbitrator of the Union of Associations Advertising Council.

Marcin Żyszkiewicz

Social psychologist with strong analytical and technical skills. Graduate in Social Psychology from SWPS University of Social Sciences and Humanities in Warsaw and postgraduate in (1) Marketing Analyses and (2) Information Security Management from the Warsaw School of Economics. Since 2006 associated with processing and analysis of quantitative data. Manages department responsible for scripting, data collection, data processing and development of tools supporting these processes. As Information Security Officer he also keeps our data safe and secure.

Anna Szydło

Anna is a social psychology graduate with extensive professional background in market research. Her career in neuromarketing started in 2009 and currently Anna holds the position of Director of Market Research Department at NEUROHM. She is responsible for maintaining relationships with key clients and partners as well as managing complex research projects around the world. She focuses on FMCG, telecom, automotive, OTC pharma, and banking sector.

Katarzyna Zawadzka

Social psychologist. Graduated from the University of Social Sciences and Humanities and Postgraduate Studies in Law, Economics and Business Management at the University of Warsaw. She has been involved in the consumer research industry since 2004. She has vast experience conducting numerous research projects for key clients. Her main responsibilities have been in financial management and internal HR over the past few years. Currently she looking to return to her primary passion, and as a result, is becoming more actively involved in research projects for HR clients.

OUR ASSOCIATES

Sebastian Kotow

Lecturer on the Psychology of Management at the Kozminski University in Warsaw, Poland, author, inspirational speaker, and CEO of the consulting and training company IoBd. Sebastian uses his expertise to support organizational change and the development of managerial competencies. He is a member of several international associations and sits on a board of experts of dialogue and analysis for THINKTANK, a center that manages a network of ideas and carries out research dedicated to leadership and public policy. He is an active member of the Institute of Leadership & Management and the Brain & Behavior Society in London. Sebastian applies NEUROHM's Reaction Time metric as a diagnostic tool to discover true attitudes and motives of behavior within organizations and teams he works with in the area of Trust Management.

Sebastian Kotow
CEO, Institute of Behavioral Design

NEUROHM

Adress: Flory 9/2, 00-586 Warsaw

Country: Poland

E-mail: office@neurohm.com

Tel: +48 22 417 42 70

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