Reveal hidden emotions.
Remotely and instantanously.
A DIY platform to democratize implicit testing.
Infuse your research with neuroscience.
Build your own lab
and we will guide you every step of the way.
Draw on our experience and expertise
From the very beginning, our goal was to translate brain science and subconsciousness into business goals – and it still is. After over 20 years of testing various scientifically proven methods, we’ve developed patented products for independent scientific research. We’re aware that not every company has the resources to run scientific tests singlehandedly, so we continue to offer our consulting services.
Nobody knows your business as well as you do, and we’re here to help you make sure that your intuition is always spot-on. Our experience and expertise in consumer neuroscience and human behavior will provide you with answers to all your research questions.
Which area of your business would you like to test first?
Brand Testing
Product Performance
Ad Effectiveness
Concept Strength
Digital Shelf
Package Design
Sensory Research
Claims Testing
HR Research
Custom Projects
Trusted by 1 328 customers worldwide
Decades of experience
in consumer neuroscience and human behavior.
1997
2008
2015
2004
2011
2018
1997
2004
2008
2011
2015
2018
The US patent arrives. It’s official – there is no other software like iCode. With rapid technological development and enormous possibilities, iCode is applied whenever people’s opinions matter, becoming a vital tool for marketers worldwide.
Don't just take our word for it...
What to communicate to effectively stand out from the competition?
When launching a new campaign, every brand faces the question of what to emphasize in their communication. iCode identifies the features that truly distinguish a
Smart test lets you focus on truly important values
Every mother wants to give her child the world. Daily care is no exception with the choice of perfect baby wipes being one of the
Unraveling the truth about gender bias about managerial positions with iCode
It would seem that the culturally rooted narrative of a male leader is long gone and that managerial competencies have no gender, right? A nationwide