A highly regarded researcher and psychologist. Currently managing the NEUROHM team responsible for the overall implementation of research projects. She deploys innovative methods based on electroencephalography, skin-galvanic reaction, eye-tracking and measurement of reaction times for consumer research. She was a member of the team responsible for creating marketing research standards (for the American Advertising Research Foundation). She works with the largest research partners and brands, including banking, telecommunications, pharmaceutical and food industries. In her research career, she has also carried out many international projects. Chosen Clients: VW, Takeda, EY, PKO BP, Polsat, Discovery, TVN, Costa Cofee, Nestle, Orange. Co-author of the book "Sales promotion techniques". Speaker at many conferences. A member of the Polish Society of Opinion and Market Researchers (PTBRIO), Polish Direct Marketing Association (SMB) and arbitrator of the Union of Associations Advertising Council.
Social psychologist. Graduated from the University of Social Sciences and Humanities and Postgraduate Studies in Law, Economics and Business Management at the University of Warsaw. She has been involved in the consumer research industry since 2004. She has vast experience conducting numerous research projects for key clients. Her main responsibilities have been in financial management and internal HR over the past few years. Currently she looking to return to her primary passion, and as a result, is becoming more actively involved in research projects for HR clients.
Social psychology graduate with extensive professional background in market research. Her career in consumer neuroscience started in 2009 and currently Anna holds the position of Research Director at NEUROHM. In the company she is involved in end-to-end research process, coordinating the work of the whole Research Team responsible for maintaining relationships with key clients and partners as well as managing complex research projects in Poland and around the world. Chosen Clients: Orange, VW, EY, MINI, Credit Agricole, Beiersdorf. Anna is also an author of consumer neuroscience related articles in trade magazines: Retail Net, Online Marketing Magazine and Neuromarketing Science & Business Association Yearbook 2018. She was a key note speaker during Research & Results 2019 Conference in Munich and Chocolate Conservatory 2019 Event in Paris.
Social psychologist with strong analytical and technical skills.
Graduate in Social Psychology from SWPS University of Social Sciences and Humanities in Warsaw and postgraduate in (1) Marketing Analyses and (2) Information Security Management from the Warsaw School of Economics. Since 2006 associated with NEUROHM and processing and analysis of quantitative data. Manages department responsible for scripting, data collection, data processing and development of tools supporting these processes. As Information Security Officer he also keeps our data safe and secure.
Expert in Statistics, graduate in Mathematics from Wroclaw University of Technology and postgraduate in Psychology&Methodology of Project Management from University of Social Sciences and Humanities in Warsaw. Widely experienced in marketing research, specifically in quantitative data and Reaction Times analysis. Holds the function of Director of Technology responsible for statistical analysis of psychophysiological data and the application of innovative research solutions in the company. The outcome of his endless patience can be observed in the precise methodology of our research, valid findings and thus - client satisfaction.
Over 14 years of experience in marketing research, helping build brands, generate insights, transform data into brand stories. Currently responsible for leading the R&D department in NEUROHM. Previously held the position of a Research Director in both research and media agencies (DigitalMR, Universal McCann). Expert in developing innovative research methods, creating advanced research plans and cooperating with Clients in terms of delivering cutting edge projects and insights. Specializes in quantitative research such as analysis of brand image, communication effectiveness and the efficacy of different media and advertising formats. Expert is social media listening studies. She has managed a number of research projects for clients from different sectors (FMCG, finance, telecom, media), all over the world. Chosen Clients: Coca Cola, Discovery, Polsat, Johnson&Johnson, Citibank, Starcom, Carlsberg, Mars, Orange, Bols, P&G, Qatar Rail.