Who is the best James Bond?

For many years, the question of which of the actors…

Georgous Giorgio

Please be welcome to the Hollywood garden cocktail party filled…

Analysis of programs accompanying TV ads

Managers rarely conduct a thorough analysis of programs accompanying the…

How to help your competitors?

An inappropriately selected message can provoke implicit reactions that are…

Boring, predictable, yet very effective

Academic research in psychology has shown that the correlation between…