GET MORE INSIGHTS WITH US

Use enhanced surveys.

Boost your research with emotional certainty to reveal even more.

WHO WE ARE

NEUROHM is a global neuro technology provider.

We are a perfect partner for market research companies, end clients, creative agencies and anyone who is interested in tapping into consumers’ minds.

WHAT WE DO

We develop and license smart research tools.

Our methods are based on scientific discoveries, providing our partners with research tools of highest quality.

OUR MISSION

Discover true emotions, motives and drivers.

We contribute to the world of business by promoting neuroscience and creating market-proven solutions in order to better understand consumers.

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NEUROHM is a global neuro research & technology provider.

We create solutions to better understand consumers’ true emotions, motives and drivers.
Take your research to the next level by applying neuro knowledge and tools.

OUR SOLUTIONS

NEUROHM’s proprietary research methods at your service.

Test emotional power of marketing communication. Neuro research conducted in central location.

  • WHAT:
  • • story boards, concepts, animatics and final executions
  • HOW:
  • • brain waves (EEG), skin response (GSR) and eye-tracking (ET)
  • WHY:
  • • to maximize the effectiveness of your communication
  • • to reveal whether the execution is relevant for the audience
  • • to discover if the communication has a potential to drive behavior
  • • to show what draws customers’ attention
  • • to indicate strong and weak points thanks to moment by moment analysis

Test consumers’ perception and identify key drivers. Online research enhanced with Reaction Time.

  • WHAT:
  • • brands, products, services, commercials, categories and customer satisfaction
  • HOW:
  • • Online Survey enhanced with Reaction Time
  • WHY:
  • • to design effective communication strategy
  • • to improve brand or product image management
  • • to indicate whether communication induces desired values
  • • to test emotional certainty of consumers’ answers
  • • to identify instinctive attitudes that are truly solid and have a real impact on behavior

Control the research process to save time & money do-it-yourself platform to run enhanced online surveys.

  • WHAT:
  • • a platform to design and run online surveys enriched with Reaction Time methodology
  • HOW:
  • • utilizing BIOCODE™ possibilities in DIY format
  • WHY:
  • • 24/7 access
  • • quick & easy way to create, conduct and analyze Implicit surveys
  • • works with redirects to effortlessly link with your other surveys
  • • cost effective – flexible pricing, no license fee, pay as you go
  • • device agnostic and scalable

16 200 200+

INDIVIDUAL REACTIONS COLLECTED

200 000+

RESPONDENTS TESTED

100+

PARTNERS

50+

COUNTRIES

SCIENCE
BEHIND

All NEUROHM solutions are based on cutting-edge scientific discoveries from various fields such as psychology, neuroscience, economy, psychophysiology and more. NEUROHM set up the Science Board to oversee the development of research methods and secure the scientific rigor of all methodologies. An important aim of the Board is also to spread the knowledge about neuroscience and its application in market research through books, working papers, publications in peer-reviewed journals, academic teachings and public speaking.

REASON
TO BELIEVE

NEUROHM's extensive database consisting of more than 200,000 respondents tested across over 50 countries allows to provide a multidimensional perspective and full understanding of consumer emotions and motivations. We are a partner for market research companies, end clients, creative agencies and anyone who is interested in tapping into consumers’ minds. The NEUROHM team consists of passionate professional researchers who are ready to support you on every step of a research project: from planning key objectives, through the survey set up & data collection to final conclusions and recommendations.

SCIENCE BOARD

The Board consists of leading academics and market research professionals in the field of applied consumer neuroscience.

JERZY KARYŁOWSKI

Chairman of Science Board

CHRISTO BOSHOFF

Member of Science Board

RAFAL OHME

Founder

MICHAL MATUKIN

Chief Scientific Officer

SELECTED PUBLICATIONS

  • Karyłowski & Mroziński

    2017
    Time Frame Affects Vantage Point in Episodic and Semantic Autobiographical Memory: Evidence from Response Latencies.
  • Matukin & Ohme

    2017
    How reaction time measurement empowers marketing and market research.
  • Matukin

    2017
    Psychological measures.

Together with NMSBA we have been engaged in building the neuroscientific community.

NEUROHM is proud to be a vital member of the Neuromarketing Science & Business Association (NMSBA) – an international organization bringing together experts in science and business from over 91 countries. NEUROHM has led many initiatives under the auspice of NMSBA and promotes consumer neuroscience according to the best practices set up by the organization.

REFERENCES

“The declaratively-dimensionanalized market of condoms in US is 1.6bn pcs a year. The actual market of condoms in US is 0.6bn.

If you also have doubts about explicit declarations of your consumers – and still want to optimize your communication to resonate with them and to actually sell – NEUROHM Team will design the right solution for you.

Implicit innovative methodology, clear business recommendations, comprehendible & actionable data visualization make them a strong partner on your pursuit to the real consumer choice."

MICHAŁ SZANIECKI

VOLKSWAGEN GROUP POLAND
“Implicit Reaction Time (IRT™) is a sensitive detector of consumer ‘lip service’ that is often driven by benefit of the doubt, political correctness and simple deference to leadership brands. It serves to know the gap between what people say and how they feel as measured only by IRT™.”

ELISSA MOSSES

CEO, NEURO AND BEHAVIOR SCIENCE, IPSOS

HENRI WALLARD

DEPUTY CEO, IPSOS
“Implicit Reaction Time is a very effective way to capture the feeling and emotional reaction of people exposed to advertising, political situations, media content or brand experience. With IRT™ we can provide our clients with better understanding and decision making.”

OUR TEAM

RAFAL OHME

One of the world’s pioneers in consumer neuroscience, Board Member of Neuromarketing Science and Business Association, an organization to integrate neuroscientists and practitioners from 34+ countries worldwide. He is a professor of psychology, expert in emotions, communication and brain research. In 1995-1996 he held the Fulbright Scholarship at Kellogg School of Management where he cooperated with David Messick. Messick’s research interests in the ethical and social aspects of decision making and information processing; he has authored more than 150 articles and chapters, and he has received numerous honors and awards. In 1996-2002 as a post-doctor, Ohme visited Department of Psychology at Stanford University where he cooperated with Robert Zajonc -a social psychologist who is known for his decades of work on a wide range of social and cognitive processes. He teaches in Poland at University of Social Sciences and Humanities, is a visiting professor at Renmin Univeristy in Beijing, China. Member of major marketing, psychological and neuroscientific associations, he publishes in top scientific journals. He wrote New Mind of Consumer (in press), Unconscious Affect (2007), Subliminal Facial Information (2003), and trilogy Automaticity (2001, 2003, 2003).

Michał Matukin

Expert in continuous measurement of emotion and attention. PhD candidate at University of Social Sciences and Humanities. Leader of Research and Development Department at NEUROHM, responsible for scientific rigor and quality. Local Chair for Poland of Neuromarketing Science and Business Association (NMSBA). He has been a member of the European Advertising Academy and European Social Cognition Network (ESCON2). Head of cross-cultural research projects in many countries including Australia, China, Japan, Russia and United States. Speaker at many prestigious international conferences in: Austria, Brazil, Czech Republic, Egypt, Germany, Poland, South Korea and Spain. Experienced psychologist and researcher involved in application of new technologies such as electroencephalography, electromyography, galvanic skin response and eye-tracking to marketing field.

Jacek Pomorski

Top expert in finance and management. Prior to joining NEUROHM, Jacek spent 7 years in retail banking working for several banks in Poland, first as financial markets and macroeconomic analyst, then as project leader and product manager. In 2007 he was appointed Director of Retail Products Department in Postal Bank and since then he has held managerial positions in retail banking as head of product and business process development units. He was also responsible for running sales department and managing the whole retail banking division of a medium-size bank. Jacek’s track record includes several projects in the fields of: business strategy, product development, business process design and optimization through a workflow-based approach, business modeling, investment project evaluation. He holds a MSc degree in Finance and Banking and a MSc degree in International Economic Relations, both from the Warsaw School of Economics.

Adrian Klimek

Expert in Statistics, graduate in Mathematics from Wroclaw University of Technology and postgraduate in Psychology&Methodology of Project Management from University of Social Sciences and Humanities in Warsaw. Widely experienced in marketing research, specifically in quantitative data and Reaction Times analysis. Holds a function of Director of Technology Department responsible for statistical analysis of psychophysiological data and application of innovative research solutions in the company. His endless patience results in highly precise methodology of our research, valid findings and thus - clients’ satisfaction.

Marcin Żyszkiewicz

Social psychologist with strong analytical and technical skills. Graduate in Social Psychology in SWPS University of Social Siences and Humanities in Warsaw and then postgraduate in (1) Marketing Analyses and (2) Information Security Management in Warsaw School of Economics. Since 2006 associated with processing and analysing of quantitative data. Manages department which is responsible for scripting, data collection, data processing and development of tools supporting these processes. As Information Security Officer he is also keeping our data safe and secure.

Emilia Borkowska

Expert in shopper research based on eye-tracking and path tracking methodologies, successfully leaded many projects at US and Europe markets. Graduate of University of Warsaw where she specialized in social and market research. At NEUROHM she is responsible for coordination of international projects, supporting our Partners and cooperating with research companies all over the world. Interested in implementing new technologies based on eye-tracking, virtual reality and reaction time to marketing field.

NEUROHM

Adress: Flory 9/2, 00-586 Warsaw

Country: Poland

E-mail: office@neurohm.com

Tel: +48 22 417 42 70

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